Whitey - 10:42 pm on Jul 28, 2011 (gmt 0)

These guys are slick, and this is not the engineers at work, this is the MBAs and lawyers performing.

Good point.

Also, i don't see Google engaging transactions and fulfillment - it is not their game. But what's the difference between transactional and advertising monetisation anyway. We're talking useless semantics in the monetisation process because both translate to each other.

Also, the big OTA's / media like Priceline , Expedia , etc. are too big for Google. they want to break them down and translate the economy via themselves. Ultimately, the cost of distribution will go up dramatically for the small hotels , but to keep things alive , Google must encourage small business to compete.

Interesting times ahead.