Sgt_Kickaxe - 2:28 pm on Jun 29, 2011 (gmt 0)
Pay close attention to that Sparks section. 'When you're free there is always something to watch or share'. You'll want to know how to get your content on there, the more effective Google is with this the more eyes will be looking.
As for how effective this will be, I'm on the fence if only because facebook is entrenched.
Google definitely has a well known brand and they have a much wider access to information, of every kind. They control SERPS and have loads of data on most everyone. I wouldn't discount the potential here.
It will come down to ease of use, imo. People can't be bothered to set up profiles without incentive and it has to be easy and rewarding. People already have a lot of this stuff on Facebook so setting up yet another account is the hurdle. Get the popcorn ready though, when the advertising wars begin Google has a clear advantage since they own an immensely widespread ad platform.
Google is the closest to achieving a one stop for everything online portal, time will tell if that's a good thing or not.