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CainIV - 2:44 am on Aug 7, 2010 (gmt 0)
It's what happens when you try and continuously copy what others do and expect that this duplication will fly.
There aren't two Facebooks or Twitters, but Google seems content simply replicating everything else that has already been done in order to gain traction.
Shame, really, all those brains and very few creative bones at the shop...