|In a classic PR lesson in face-saving, Schmidt tried to recast Wave’s failure as proof that the world’s largest ad broker was willing to live dangerously. |
"Our policy is we try things," he told reporters, according to CNet’s Ina Fried.
"We celebrate our failures. This is a company where it is absolutely OK to try something that is very hard, have it not be successful, take the learning and apply it to something new." He then added that even though Wave never gained any interest from Google fans, it remained “a very clever product”. Perhaps it was just ahead of the curve, eh, Eric?