Whitey - 12:15 pm on Mar 25, 2010 (gmt 0)
Google may be OK at the meta search level , if they want to play that game , but they will not be easily able to integrate room level searches.
So some OTA's and hotel chains may still have a place.
I think Google just sees more ad revenue opportunities by bypassing the meta search engines. They can see how much revenue they can target fairly easily.