artek - 6:53 pm on Mar 24, 2010 (gmt 0) [edited by: artek at 7:00 pm (utc) on Mar 24, 2010]
I do not think the public will go to G maps to search for hotels. Everyone is looking for good deals these days and G cannot offer them. The specialized travel websites are all-in-one shopping pages plus they have long time relation with hotels and have great technology in place to offer the best hotel deals. They have also converting traffic from satisfied customers bookmarks and massive direct navigation.
On the top, they already have good maps on their websites.
The Google is just trying to be the affiliate of travel industry.
[edited by: artek at 7:00 pm (utc) on Mar 24, 2010]