shorebreak - 5:52 pm on Apr 24, 2009 (gmt 0)

I must say Google always leads towards excellence...

This is a good move by El Goog, but Omniture's had an API for over 2 years (called Genesis), and already has 200+ 3rd-party applications integrated with it, including CRM, email, affiliate, display, survey, social media and customer review vendors.

Google's anything but a leader in analytics, and IMO is likely to follow Omniture & others by charging for their product heading into 2010.