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rcjordan - 5:08 am on Jan 23, 2002 (gmt 0)
With all of the consumer backlash we hear about, I’m surprised that we don’t see more studies on the negative effects of intrusive online advertising The Negative Effects of Online Ads [mediapost.com]
In a way, I agree with chiyo, but perhaps another tack? Who else better than Google to educate the marketers and the public about invasive advertising? For instance, give us and the ad media some polling results. We need concrete stats on this issue, not just protests. We see posts to online bulletin boards and newsgroups, calling for a boycott of Company Y because they use unsolicited commercial email to reach consumers.