2_much - 8:46 pm on Feb 2, 2001 (gmt 0)

Hi Chris, and welcome to WmW!!!

I'm not clear as to what your first question is, so if you could clarify that maybe I can help you.
As to the alt tags, I don't believe using the same keywords in different pages will be tagged as spam.
For rankings, though, what you have to keep in consideration is "themes." If your entire site is targeted and is focused on just 2 or 3 main keywords, then using those on the alt tags of all the pages is great. If, however, your site has different "topics," try to have a page for each keyword so each page is "targeted."