Mohamed_E - 1:50 pm on Jul 16, 2003 (gmt 0)

> When you use a SE, the idea is to find pages that match the query.

I think you have it the wrong way round.

When you design a page, the idea is to match the potential query. As many have pointed out, the buyer wants to buy a widget. He does not really give a damn that you are , in fact, trying to sell it. He wants to buy.