Julia - 8:21 am on May 23, 2003 (gmt 0) Very good point, Janet. It looks like a solution, I'll try it for sure.
One tactic I have started to use to refine and target keywords is to throw the list into a Google adwords campaign for a week with a low $/day cap on spending.
By reviewing the number of impressions over this time it gives a very good indication of the most popular search terms.
No sampling method is 100% accurate - obviously you know this. But sampling is all we have to get a feel for the demographics of the intended audience. The only way to improve your knowledge of that audience is to conceive/find/build/buy the tools you need.
There are three kinds of lies: lies, damn lies, and statistics. I am not keen on statistics but from my bitter experience I know at least one thing for sure -- if you are not Jupiter MediaMetrix you won't get much. I agree you can get a feel of your industry but it doesn't influence the bottom line of this topic. Even if I know my visitors to the tips of my fingers, I won't know how often they type in a certain keyword and existing tools don't satisfy this need.
Very good point, Janet. It looks like a solution, I'll try it for sure.