woop01 - 9:24 pm on Apr 1, 2003 (gmt 0)

I’ve read the justification for Word Tracker using the exact match form of a keyword for competition reports but it just doesn’t make sense to me after I go check the actual SERPs. When you guys use Word Tracker to find out the competitiveness of a keyword, do you use the exact match or normal version of the keyword phrases and why?