Here's one that seems to work well that I have been experimenting with. Go to Google and enter 'leisure cookers'. You will see our doorway at #1 and the ODP entry at #2. Now try entering permutations of the words in the title 'kitchens sinks', 'cookers ranges' etc. The customer brief was to have their site come up when any kitchen appliance was entered in conjunction with the word 'leisure' which could cause havoc to a themed site (leisure is a bit generic). So this is what I came up with and it seems to work well with Google, Fast and most of the other engines too. It is just a doorway page, however.