Ankheg - 8:48 pm on Feb 7, 2003 (gmt 0)

I've searched the site for variations on this question, but come up with no real answer, so, here goes, my first question: :)

Let's say that one of my sites, er, sells widgets that I make. My target keywords are, maybe, "widgets", "custom widget", "titanium alloy widget", stuff like that. All I do is make and sell widgets. But on one page, where I describe the various widgets and their manufacturing techniques, I mention that , for protection, all widgets are packed in, I dunno, "..Uncle Bob's Graphite Gopher Grease, in our opinion the absolute best widget lubricant on the market." Obviously this differs from the actual keywords, yada yada, but...
Here's the thing. I get THREE TIMES the number of search engine hits on "widget lubricant" that I do on "custom widget", etc. I actually rank number thirteen in Google on the equivelant of "widget lubricant", based on that one mention on one page.
So, um. What to do?

1. Diversify and start offering widget lubricants?

2. Change the page and omit references to widget lubricant?

3. Try and drum up reciprocal links to manufacturers and sellers of widget lubes?

4. Something else entirely?

5. Nothing at all - any traffic is good traffic, no? :)

I'd appreciate any thoughts y'all have.