carloborja - 3:40 am on Jun 13, 2013 (gmt 0)
That would actually depend on the nature of your site and the type of audience you are trying to attract.
Split testing or a/b testing does involve a lot of factors. But, one helpful general tip that I came across was this:
"Create an engaging experience rather than just passive reading"
I'm quoting that from the unique home page split text experiment Time Doctor did with their site: [biz30.timedoctor.com...]
I guess that advice holds true for everyone else.