buckworks - 3:48 pm on Nov 25, 2011 (gmt 0)

Sometimes a phrase is highly relevant for a product, but not many users actually use that phrase when they're searching.

That can happen in any niche, and such search phrases will have limited productivity even if competition is low.

You can sometimes improve the situation by finding more keywords to bid on, but in many cases the most effective course of action is to find ways to promote your product that don't depend on search.