lucy24 - 9:41 am on Aug 12, 2011 (gmt 0)

In the eyes of google, "it's" is a keyword. (87,000 guesses how I know this.) So, for that matter, is "word". And "that's". And "though". "Seen". "There's". (Also, inexplicably, "doesn" [sic]). My personal list also includes (transliterated) "amma" and "ammalu". Well, maybe google doesn't know that both mean "and".

Please do not overlook humans when assembling your titles. One site which shall remain nameless has a titling format by which all significant pages begin with the same 31 non-unique characters. (I counted.) This is amazingly un-helpful for the human glancing at a browser tab.