Alan_Mater - 4:10 pm on Jul 13, 2010 (gmt 0)

It's all about proper keyword research. You really need to do this process to determine which niche is suitable for you as well as determine your competitors once you have found your niche. Everyone would much prefer a high CPC keyword but do you have the means to outrank the big sites who have already established their SERP for sometime. You may decide it's best to go for lower CPC keywords which may be more profitable for you.