jdMorgan - 12:58 pm on Apr 27, 2010 (gmt 0)
I didn't say keyword-in-URL doesn't matter, just that it "is not one of the top ranking factors." And in discussions of this nature, such details matter.
Also, I'd term "www.keyword.com" as an example of keyword-in-domain rather than keyword-in-URL, with this distinction based on how SEs treat the keywords in each path-part, not on the technical names of the "pieces" of URLs. It may be reasonably posited that a search engine will consider that a site having a particular keyword in its domain name may be more specifically-focused on that keyword (and therefore more relevant in a particular search results listing) than a site having one or a few pages with that keyword in the URL-path-part.
No matter -- my point was to "get rid of the fluff" and focus the words in the URL/title/description on what is being offered on this particular page, leaving only enough of the additional "overhead" info in the URL --the "/001" in the present example)-- for the site's script(s) to be able to function.