Receptional_Andy - 5:35 pm on May 21, 2010 (gmt 0)
You don't have elegant options if you want to use different word variations to describe the same thing - particularly if the variations return different SERPs and have a reasonable degree of competition.
There are a few techniques that may be worth a look:
- Obtain links that use the variations
- Use the variations in a way that is natural within the copy (e.g. "Webmasterworld, web master world or webmasterworld - call it what you will, but it's still the premier forum for webmasters)
- Write more content, and get authors to use one specific variation in their copy
Who said SEO copywriting is easy?
Good copywriting is a difficult task, whether SEO is involved or not ;)