- - Marketing and Biz Dev
- -- Keyword Discussion
- ---- Search volume compared to actual traffic - an insight from PubCon
Robert_Charlton - 6:52 am on Dec 7, 2009 (gmt 0)
There were too many good things at PubCon happening all at once. I wish I'd seen this particular presentation.
|Take the search volume from the report and multiply by 45% to get a better predictor of traffic levels. |
Is there any kind of a pattern that you can relate to the length of the search? Or, phrased another way... does the click percentage change with specificity of the search?
Are searchers more likely to revise shorter searches without clicking than to revise longer searches?
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