pintu - 10:38 am on Apr 29, 2010 (gmt 0) [edited by: jatar_k at 2:37 pm (utc) on Apr 29, 2010]
Google Adwords is a popular advertising medium that displays ads based on what someone enters in to the Google search engine. These ads are contextually aware. That means if you are searching for 'used trucks' you will likely see ads for companies selling something turcks related. Adwords are a very effective way to reach your target audience - assuming you know what search terms your audience is likely to enter.
The best thing about Google Adwords is how easy it is to measure return on investment. It's the ability to measure return on investment that allows you to use Google Adwords for market research and seo, here's how: run a Google Adwords campaign and measure its success. Keywords that don't perform have just told you something very important about your market. Those Adwords that failed told you either you have the wrong keywords for your market or your pitch wasn't appealing to your market. These two things alone will allow you to fine tune your marketing. You have just had a small failure that will lead to a more successful approach in the future.
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[edited by: jatar_k at 2:37 pm (utc) on Apr 29, 2010]