scott - 2:50 pm on Jun 26, 2000 (gmt 0)
So what do you do when you focus on that first 2-word phrase. Your density is better than the top 10 of any given engine, your frequency is better, you have just as many pages on your site that deal with that phrase, you've included the phrase in page names......your relevance is just great.......but you still can't crack the top 200! Sure, you get a 5 or 6 ranking on some of the SEs for some wild 3 word or 4 word phrases, but the 5 to 10 hits a day you get from that, and a quarter will get you one phone call. The real market is in that 2-word pahrase you are focusing on. Let's say you make and sell "Clay Urns." That phrase, in a nutshell, should be your bread and butter....your holy grail. You might do well in "hand made clay urns" or something similar, but how do you crack the top 50 for "clay urns"? Especially when you seem to be doing everything right?