engine - 8:23 am on Jun 8, 2000 (gmt 0)
Yes, absolutely. I also found that keyphrases give more focused traffic. Often, single keywords deliver the wrong visitors. For example: a hifi site with the word stereo as a keyword may be ranked well for stereo, but, stereo could also deliver visitors involved in optical instruments - "stereoscope." They would soon leave.
As surfers become more sophisticated they will learn to use phrases - rather than single keywords and, for the hifi site to be ranked well for "stereo audio equipment" may deliver better qualified visitors.
The best way to decide - think about your visitors. Will they want a specific manufacturer? Will they want any manufacturer? Do they know the names of the manufacturers? What would you look for? Obviously, if you only represent a few manaufacturers, you would not want to put other firms names on your site.
Try to decide upon a top keyword and phrase and go for that one in the first instance. When you're satisfied with that one, move down your further eight or ten to review each of them.
Hope this helps.