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- Marketing and Biz Dev
-- Keyword Discussion
---- Do my numbers definitely say NO to PPC?

msafi - 7:53 pm on Sep 30, 2009 (gmt 0)


My revenue per sale is $45.

The conversion rate is 0.7%, which is 1 in every 143 clicks.

To get 143 clicks, I have to pay $71.5 (143 * $0.5). So, $45 - $71.5 = $26.5 in the hole.

Does that mean as far as PPC I'm SOL until I increase the conversion rate, or is there another way to look at this?

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