pat583 - 3:21 am on Sep 2, 2009 (gmt 0)

I read a lot and lot of topics talking about "niche". And people following blindly this pattern of going niche. What I think is, it is overly hyped now. You just have to think outside the box, however stupid the idea seems. Think of facebook, twitter.com, promatching.com These all did not become popular because of the niche thingy, these were the passions of the founders. These are just different from others and are doing extremely well. The idea must click with the general users. Choosing a niche may or may not help.