JS_Harris - 7:07 pm on Aug 26, 2009 (gmt 0)

If you're talking about pages that you titled the same as an exact match suggestion then your analytics report makes sense but, as with anything, take those reports with a grain of salt because the keyword tool has many quirks.

Several of my best performing pages/keywords cannot be found using the exact match keyword tool in the way you describe, as if some specific combinations aren't reported.

More interestingly, if you search for an exact match term of say 3 generic words (big blue widgets) you see its value and a lot of variations whose values go down from there. If you look closely you may see FAST big blue widgets and NEW big blue widgets offering almost as many views as the simple 3 word term and the figures slowly drop off.

Now you'd expect that list to be comprehensive but it isn't. You'll find that many of these exact match domains were hoarded long ago and parked BUT there are many other combinations NOT on the list that may actually have MORE traffic than the original 3 words.

Example: PERFECT big blue widgets might be searched for more than just big blue widgets but the word "perfect" doesn't even appear on the list. If you type in perfect big blue widgets the tool does tell you its trafficked but if you didn't specify the word perfect yourself the tool simply doesn't return that data.

So while the rush is on to grab every domain name the tool reports as an exact match with traffic it's very possible to find even better exact matches that the tool DOES have data for but won't display unless you ask for it specifically.