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- Marketing and Biz Dev
-- Keyword Discussion
---- Single Phrase or Additional Wording in the Title Tag


PghJoe - 6:39 pm on Dec 29, 2008 (gmt 0)


I have been jumping around a bit trying to optimize my TITLE tag. In some cases I use only the primary keyword for the page, i.e.
Grand Widgets.

In other cases I use the primary keyword phrase along with some secondary keywords (or primary keywords on other pages), i.e.
Grand Widgets built with Optimal Tools.

I have also used a directory structure i.e.
Grand Widgets :: Widget Solutions :: Company Name.

My gut tells me the second is the best way to go from both a SERP perspective and a Click-through from the SERP. I wonder though about just isolating the primary phrase. I keep reading about using the Primary Keywords for inbound links and wonder if I should use a TITLE that would align with the most likely keyword phrase (exclusively).

Any thoughts?


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