KaloVast - 5:14 am on Jan 7, 2009 (gmt 0)

This question makes me laugh because it's a perfect example of how people think there's just a simple answer to doing this job. It reminds me of a dozen clients i've had who think they can do my job in between tasks or something. That's not to say i think YOU are this way. I think I asked the same questions a couple years ago when I started doing SEM.

I guess the news is good or bad depending on what you're into. If you like long nights filled with keyword research, then you're in luck! The sad fact of the matter is that you have to research keywords related to the product AND keywords related to the market and determine which are MOST relevant to your site, and which will have the best results for your site.

Research is fun. Research is your friend. If do your research you'll reap the rewards of quality traffic!