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- Marketing and Biz Dev
-- Keyword Discussion
---- product or market oriented approach. which is better?

Johara - 12:37 pm on Dec 5, 2008 (gmt 0)


When choosing keywords to target for is it better to use a product oriented or market oriented approach?

By this I mean should I focus on what the site offers or what the target market would search for (in the instances that these are not necessarily the same thing)?

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