InternetDominus - 9:21 pm on Mar 9, 2009 (gmt 0)

50,000 monthly searches and only 700,000 competing pages. That is really hot keyword, and of course you should optimize for it.

However, check first how many sites are already optimizing for it.

If you see that the first 50 pages have the keyword on their titles, descriptions, urls, shown on SERP, you will have a hard time SEOing, but if you see that listing are showing keywords in titles, others in descriptions, and others in urls, it means not many people have discovered that keyword for optimization, and you should start doing it.