HoHum - 11:30 am on Jul 14, 2008 (gmt 0)

Thank you very much for the responses.

Wordtracker gave me nothing at all. I find it can be misleading at best for low volume searches as the statistics are too easily swayed by an individuals 'odd' searches.

I'll see about doing some more advanced searches to see what comes out, plus having a look through the trade publications seems like a good idea.

I'll also arrange a few interviews with individual employees to get them to tell me in their own words what it does and what type of person would be searching for it. So far most of the keywords came from marketing (with some technical input) and TBH they don't show search literacy.

The competition currently doesn't appear to be targeting their sites at all and are competing on authority, domain name and relevance for the few obvious searches.

I've also forewarned the company that this could take time :)