rambatz - 2:27 pm on Jun 6, 2008 (gmt 0)

Thanks for the response Andy. I appreciate it.

What I meant when I said "Do you ever really know" is that you're never really sure if your missing that "golden nugget" of a keyword. I've used all the keyword tools out there, but I'm still not 100% satisfied that I'm not missing any strong words in my campaigns :).

In addition, how do I know that my PPC efforts are performing at max efficiency? I've read a bunch of "studies" claiming avg. CTR and conversion rates for PPC campaigns. I don't believe them since every industry is unqiue and a conversion in my space could be a heck of a lot more difficult than in another. I'd like to compare apples to apples. The only way I'll really know is if I call my competitors and ask for their numbers! :)

I try my best to content theme my site like you suggest. But in my industry it's tough. For example, one of the products I sell can be said atleast 4 days ways... e.g. a widget, a box, a component... and they all mean the exact same thing. The kicker of them all, WTV numbers for them all are relatively equal. Craziness! In PPC, it's not so bad since I can get coverage on them all. The nightmare happens in SEO. To maintain some sort of professionalism in my site, I can't make 4 different product pages that sells the exact same thing to cover all those keywords.

I've tried optimizing my product pages for 2 of the 4 keywords. With the other 2 keywords being optmized in other areas, but google is smart. I do really well on the 2 keywords that are optimized on the product page, the other two not so well. Grr!