a_chameleon - 7:11 pm on May 7, 2008 (gmt 0)

.

discover what people are actually searching for

Amen! and Amen! again..

I can't count the number of site owners who've told me..
"We're not seeing enough traffic from Google, what's wrong?"

I look at the SERP's they are in, and 80% of the time, they are
'selling' terms that

a) Nobody is even aware of.

b) Are way too industry-specific.

c) Aren't covered for mis-spelling or truncated versions

d) Aren't backed-up with terms Mr. Consumer would be using
when "conceiving" what they do/make/sell -
And therefore, would in fact be searching for.

:)
.