willybfriendly - 8:30 pm on May 5, 2008 (gmt 0)

Check your logs.

There are some phrases that are used relatively frequently by users that one would never guess. Such phrases can be gold mines, and you can often corner the market on them with very little effort.

I am reminded of trying to figure out why my kid's Honda was having intermittant starting problems. Many people have had the same problem, and use similar searches to find the answer. The answer lies under a 3 word search term that only returns 600k pages.

I am aware of another highly searched term (though fairly seasonal) of only two words that returns only 478k responses. We have ranked between 1 and 5 for the past three years. These are the most accessed pages on the site.