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- Marketing and Biz Dev
-- Keyword Discussion
---- A Practical Keyword Strategy: Sustainable and Defensible Longtail Traffic


rogerd - 6:27 pm on Mar 5, 2008 (gmt 0)


Long tail traffic should tend to be less subject to change mainly because of the distribution of traffic: spreading the same amount of traffic over a thousand keywords vs. one blockbuster keyword has inherently less risk.

In addition, competitive action, algo changes, etc. can still have an effect but are less likely to target long tail searches.


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