Wlauzon - 9:56 pm on Sep 18, 2006 (gmt 0)

OK, obviously we know what our major keywords are.

But...

From time to time in checking where a use was referred from, we see things like "screaming yellow banana" as his search term.

Which is cool, except that we don't sell bananas. We sell oranges.

So how in the world did he end up on our site from his keywords?

I guess the broader question is, how do you find out what keywords people might be using to search for your product that you never thought of?

There are only so many connotations for "oranges", but what other keywords might people be using to search for oranges - "round fruit -grapefruit"?