john316 - 1:32 am on Feb 7, 2002 (gmt 0)

You could add kw's to the phrase. Theory being that the users you want are getting the "free-whatever" in the serps and it doesn't fit their criteria.

If you add another qualifier "free-whatever-qualifier" it could work out. Since you already have the "free-whatever", you could experiment with the qualifiers/qualifiers.