Robert_Charlton - 6:41 pm on Feb 6, 2002 (gmt 0)

>>So the page(s) already include the word free and they already rank well, but none of the free traffic converts to sales, and the owner wants it to go away, but removing the word free isn't an option??<<

This described my confusion too... I'm guessing, and until paynt clarifies that's all I can do, that the phrase might be something like "preservative-free red widgets," which attracts a lot of free red widget seekers. Is this the situation?