WebGuerrilla - 12:56 am on Dec 16, 2001 (gmt 0)

I'd take it even a step further and restrict the kw tag to only words that show up within the first paragraph of the doc. If the words don't show up there, you don't have a chance to show up for a search on them anyway, and with an engine like AV who seems to treat the tag simply as additional text on the page, using anything more than your core terms is only helping to reduce the overall density of the words you want to rank for.

One thing I like to do when I need to convince a client to trim a tag, is to run a position report on all the phrases in the tag. I always make them a deal.

Any phase that shows up in the position report can stay. Any phrase that dosen't show up get removed. After we're done, the tag usually contains only the 10 -15 words listed in the first paragraph of the page. :)