Hello egomaniac, Iím back. When I was reviewing what Iíd written here I again looked at the topic you presented originally with the sub topic ďKeywords with Similar Meaning Get ConfusingĒ. I hope I donít stray to far a field from this portion of the question because in itself I think thatís a very good question.
Point 10: That is such a great couple of questions. This is the point where my theories deviate from the pyramid theory Brett has developed. I would prefer that Brett answer on his theory with the pyramid. I have a feeling it may be purer in theory than mine.
I do crosslink in more than a straight line and I believe the discussion you sighted reinforces my theory on this. I think linking in itself is an art form and we can give ourselves many opportunities to be creative with it.
For me this linking is all about what makes sense. I know I keep repeating this but thatís what makes this so easy. Again with the pets and WebGuerrilla I warn you this may be triggering :) because this is where we differ in our approach.
I believe if someone is looking for information on dogs then dogs is what I should give them, in its purest form. In fact, if they are really here for dogs then the more dog info I give them the better. In the long run for me thereís a good chance Iíll hook them with my incredible dog stuff. I havenít diluted their thinking by throwing a bit about cats or fish. Itís the same with themes. The folks visiting and the theme engines can trust me because I show that I can provide the content on dogs and I support that with my links (and anchor text), with my headings, with my alt tags and image names etc and so on.
Now, if one of my satellites is about dogs and one about cats, how can I possibly bring these two together and still make sense. Iíve really determined in Point 1 that my site is about pets. This is the Point 1 stuff weíve determined originally when we looked at the content we had to provide for the site and began to break it into the sub topics. The satellite or canonical about pets can act as a unifier to bring what would appear topically to be polar opposite themes together. Where I find these opportunities to combine like themes is where I link.
If by chance we have then a satellite about pet with a sub topic on health, and then one on cat health and a more general pet health I would link the cat health and dog health to the pet health, even though they are not up line from each other but are instead in separate satellites.
Again, I find myself at a stopping point. If Iím getting on any ones nerves here or itís too much then sticky me to stop. Otherwise, stay tuned because I havenít made my way yet through your first post egomaniac. Iím sure you werenít asking for a book when you suggested I visit this discussion. I think I just needed a brain buzz or something. Iíve been drinking way too much coffee :)