That would be my choice. It very well could be your long-term phrase, but it should be the focus of the home page of your main site.
Regarding subtopics, I would focus on additional variations of your core term. The thing to remember is that there is a ton of search activity for secondary variations of most terms that quite often won't make it on the radar screen with tools like Wordtracker.
Some examples of additional top-level content might be things like
management training techniques
management training tips
management training tools
management training products
You could even expand further and come up with a management training FAQ that would enable you to create dozens of pages that reinforce your core phrase. Each would have a unique title, but every page contains the phrase management training.
Something like Management Training FAQ - How do I convince my managers they need training?
I would use your subdirectories to target your secondary phrases. Something like:
You could then title each subdirectory home page something like:
Management Training Techniques
Management Training Tips
Management Training Questions
That approach sets the stage for those pages to be returned for a fairly broad set of keyword combinations.
They way I approach it is to create a nav structure that includes a link to the home page and subdirectory home pages on every page on the site. These links would be text links and they would include the related phrases.
Using the previous examples, the links might look something like:
mangagement training home ¦ mangement training tips ¦ mangement training techniques ¦
The indivdual pages within the subdirectories would only be linked within the specific diretory.
That creates a scenario where a handful of pages have a great deal of internal links, which makes an engine like Google think that those are the most important pages.
Why have your sales pitch content deep in the site? I would make my product pages top level and them to the master navigation as well. Spmething like:
I would also make sure that you add text link navigation so that you can get the benefit of your keywords in the hyperlinks.
Regarding the other potential topics, you'd probablly be better off going after them with a separate site or subdomain. Especially with a topic like HR.
While it's true that people in the HR field might very well be interested in your products, it is a whole different keyword niche that comes with its own directory categories and hundreds of strong, well-established sites. Putting your sales message in front of that particular crowd will probablly require a lot of time and work. Trying to do it on your main site would end up being counter productive to your core terms.
(edited by: WebGuerrilla at 5:51 pm (gmt) on Nov. 29, 2001)