Brett_Tabke - 4:04 am on Jul 6, 2001 (gmt 0) Second: That should set you up nicely.
Welcome to the board Aeomac; I think you are on the right track. A little time spent preparing will go a very long way. I would go at the task this way:
- Start with the kw's for the departments you've already identified.
- Visit the Goto.com keyword suggestion tool.
- Enter each keyword and wait for the results.
- Now add the top 10 resulting keywords from the goto util into your keyword list.
- There is a process of sorting out those keywords - double check that those keywords are on the page somewhere. I feel it is important that the keywords should be on the page as well as in meta keywords section.
- You top keyword should also be in the <title> tag for the page.
- If you have control over the filenames and this is new content, use the top keyword for your filename.
- I assume these are pre-existing pages? Or are you creating the content too?
- If this is pre-existing content, look for keywords right in the existing titles of the page.
- Pick out the good kw's and put them in your keyword and description tags.
- Look at large and bold print on the page. If there are applicable keywords in them, pick them out and use them.
- Read the first few sentences of actual content on the page and identify the best keywords used in those sentences.
That should set you up nicely.