2_much - 5:37 pm on Apr 23, 2001 (gmt 0)

Great info. everyone...

"I also check the competition, both in Yahoo and via search, starting with my prime search terms..."

That's a great place to start, and Yahoo often shows related searches on the bottom...

"I check what else these sites target... then go back to GoTo."

That's similar to the way we do it...We gather a bunch of data, use several resources (most mentioned here already) depending on the category we're targeting, and then we narrow down according to whatever was consistent.