JamesR - 5:44 pm on Apr 12, 2001 (gmt 0)

In general you won't have much luck targeting general, single keywords. I would have to agree with your boss on this example. Go for the specific product you are selling. No use working hard for a very general audience that takes one look at your site and backs out because it isn't what they are looking for. Sales or leads are the bottom line right? Go specific and attract the people that are looking for what you are offering.