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mivox - 8:59 pm on Mar 29, 2001 (gmt 0)
Seriously, if you're in charge of SEO for your boss, make sure he understands how constantly the field changes, and knows you'll have to spend time on research to do an effective job... then spend all the time you can spare reading the threads in the SEO World forums!
The best tip I could give is to start reading! ;)