luckychucky - 1:31 pm on Aug 15, 2005 (gmt 0) [edited by: mona at 2:39 pm (utc) on Aug. 16, 2005]
Just gotta chime in here -
I read an article a while back (wish I could find it again) all about this topic. Overwhelming professional consensus, borne out by market observation, is that for lasting power brand names and domains are best when non-literal. Major companies with significant established presence/traffic for generic names have actually, intentionally re-branded & started afresh from zero, in light of this very fact.
[edit reason] No specifc KWs - thx! [/edit]
[edited by: mona at 2:39 pm (utc) on Aug. 16, 2005]