I was going to begin gently by correcting titles, keywords and perhaps placing text menus on the page.
That is a great place to start, websitegal. I'd see about gettting some text on those pages if you can, though. Is all the text in images, then? I would imagine they need some description of features, dimensions, etc. of the widgets. (We're not supposed to use actual KWs in the forums, you should substitute 'widgets instead)