redlion - 3:38 pm on Mar 28, 2003 (gmt 0)

Not surprised - Espotting need a min 10p bid to keep/win deals with partners. As for new PPCs, 1p = not attractive to partners. Many of whom are in exclusive contracts for 1+ years already.

I think people need to calm down here and accept that prices rise - because of normal economic forces, competition in making deals etc - this was inevitable. To have believed otherwise was to be naive.

The price of other media buys changes every 6 months, especially when the market changes (like the search market has). It's just something else to factor in.Hopefully it will discourage all those horrible advertisers for affiliate schemes that start unrealistic bid warts against me.

If your bids are at 5p now and will be 10p soon, and that makes your ROI completely disappear, what are you/your client selling with such a low margin for profit? The good traffic terms that convert are above 10p as
several members have already said - PPC is an auction after all.

Seem to remember the same sort of emotionally comments being posted when Overture did this. This is business people, calm down!