Bobby_Davro - 2:02 pm on Mar 28, 2003 (gmt 0)

Kevin, the main problem is getting partners for a new PPC engine. Mirago have been actively seeking out as many new partners as possible, and it is having an effect. As those partners grow in popularity, so will Mirago's influence in the market. However, Mirago was the *first* PPC to go for a 10p minimum.

We will see a new PPC in the UK market next month, with a 1p minimum. However, the problem for them will be getting enough partner sites to justify advertisers spending the time setting up and managing accounts.